If “opting-out” is so much more profitable, why isn’t everyone doing it?

There are many misconceptions and "hoops" to jump through between the average optometrist and opting-out.

Much of it has to do with a lack of understanding of the process. Some think that their participation in an IOF program means they are opted-out.

Others think this process will push them out of network, which isn’t true. Many optometrists are reporting that their attempt to opt-out resulted in getting denied, typically a common issue. The process seems very straightforward, but many doctors have to submit more than once. This is one of the reasons we recommend you utilize a Pivotal Lab Network account and allow Pivotal Billing Solutions to help you with this process (free of charge of course).