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How can a free group like Pivotal offer better lens/lab pricing than most paid groups?

We completely overhauled the traditional optical supply chain and, frankly, just aren't as greedy as other organizations.

This is a bit of our group’s secret sauce. Our approach is a bit different in that we look for true wholesale and direct purchasing alternatives — which has ultimately lead to amazing prices and service. Many groups are funded by or in the pocket of the largest companies in our industry and cannot, or will not, offer other alternatives that actually lower your cost and increase your options.