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Effective Strategies to Nudge Patients Away from Branded Lenses

Implementing Brand-Beating "House Brands" In Your Practice.

One-Sentence Synopsis:

Building the businesses of Essilor-Luxottica (who are competing against independent ODs more and more) isn’t what’s best for you, and it’s not what’s best for your patients — here Zeke shows you how to build and promote your own brands instead.

What you’ll learn:

  • How to change your language so that it doesn’t work against you and your profit margins.
  • Building YOUR brand vs. Essilor-Luxottica’s, and the value that brings to your business.
  • How to distill thousands of lens options into 2-3 easy to choose from lens packages for your patients.
  • Debunking, “But it’s not profitable due to these low prices.” And how to fix it.

Why it’s important to your success:

Within the next 5-10 years, doctors who are committed to “brands” that patients have never heard of vs. house-branded technology that performs just as well are likely to find themselves struggling to compete, or worse, completely out of business.

The bigger your head start on this trend, the more likely you and your practice are to thrive in even the most competitive optometric climate.