What you’ll learn:
- Understanding that your optical sales begin in the exam room.
- Multiple advanced strategies for building a relationship with your patient so they trust you to know what’s best.
- How all of this adds up to a happier patient AND a healthier business.
Why it’s important to your success:
So many doctors wonder why their optical conversion rates are so low, and it’s because they’re not selling from the chair correctly.
Even the most seasoned optometrists will pick up a “gold nugget” or two watching this lesson.
Those gold nuggets will be worth at least a few thousand dollars in added profit this year if implemented per Dr. Sturm’s advice — so even though it’s long, it’ll be time well-spent.