We want to put independent optometrists back in control of this industry.
We want Pivotal Group to become the largest group organization in the industry. We want to be the group that made paid memberships a thing of the past, and we want to be the group that helped thousands of ODs find out how to make more money, and get rid of their massive dependence on VCPs and large corporate interests.
We want to reach that critical membership point where Pivotal members are pushing the agenda of the entire industry, and giving optometrists and opticians a venue to push their own agenda in a unified way.
We know it’s a grand idea, but we want to be the group that the industry thinks of when they think of a modern, profitable practice.