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Measuring the Health & Lifeblood of Your Practice

An Introduction to the Importance of Evaluating Your Practice Financials

One-Sentence Synopsis:

Dr. Sturm walks you through the numbers that optometrists should watch closely, but that the vast majority of members we speak to aren’t tracking very closely at all.

What you’ll learn:

  • A high-level overview of your practice’s absolute most important metrics.
  • Separating your cost of goods sold (COGS) by category & why that’s important.
  • The number of ways incorrect COGS tracking can screw up your profit & loss (P&L).
  • The only number any independent OD should really care about at the end of the day.

Why it’s important to your success:

If you don’t know your numbers (and don’t have them properly separated), it’s going to be near impossible to dramatically increase your profit margins and understand what’s really “moving the needle.”