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How Branded Lenses Are Putting Independent ODs Out of Business

Purchasing Branded Lenses: Donating Money Directly to Your Competition

One-Sentence Synopsis:

A sobering and unbiased discussion regarding which doctors should continue paying for branded lenses vs. which should not.

What you’ll learn:

  • Addressing the concern of a “tech gap” between branded lenses & PLN’s house brands.
  • “A deal with the devil” — How the owners of many of these well-known brands are using your own money against you.
  • Acknowledging that changing your lab sourcing is difficult, but also explaining why it’s become necessary for any doctor who wants to compete in this optometric climate.

Why it’s important to your success:

Branded lenses in today’s optical climate come at a MUCH higher cost than the increased price, but most doctors never fully realize how much their commitment to this status quo is harming their business and the market for independent optometry overall.